SPORTMAX Fall 2018/2019 Milan - Fashion Channel
Sportmax Pre-Fall 2019 Collection
A sense of ease wafted in the air as soon as theSportmax pre-fall 2019 collectionwas showcased, giving us something more to look forward to for this year’s transitional season. As we have frequently stated, the athleisure trend is slowly taking over the fashion industry, offering us a wide range of options and proposals. Sportmax being the comfiest brand in the MaxMara family, no wonder it managed to take this trend to a brand new level.
Elegant and skillfully tailored, the Sportmax pre-fall 2019 collection confirms the label’s capability of enhancing any woman’s beauty without ignoring its signature styles. Sportmax has just managed to reinvent its famous distinctive characteristics, such as trousers, knitwear, coats and jackets, giving us a wealth of proposals with versatile designs that have been combined with the best mixture of materials.
Aside from a Serenity-colored princess coat, the collection’s simple palette is predominantly made of black, white and camel hues, with some solid, yet cheerfully bold pops of blue. The lineup’s main theme is that of wide striped patterns, the verticality of which perfectly recalls the label’s urban chic nature. And ‘natural’ is the kind of futurism the lineup embraces too, as it differs from the conventional kind of futurism thanks to the use of earthy colors and fabrics, while still featuring the same kind of cuts and lines a more conventional kind of futuristic fashion displays. As for the fabrics, besides some sleek leathery stripes the collection mainly features cotton and silk, choosing not to add any metallic fabric or silvery appliqués, as it often happens in conventionally futuristic collections.
When it comes to the common lines and cuts spotted in the designs, the Sportmax pre-fall 2019 collection showcases futuristic classics, revisiting them with its own iconic twist. Overall the lineup focuses on flared cuts and oversized lines, which definitely make everything look more comfortable and wearable. Palazzo pants, fluid jumpsuits, oversized coats and low-waist flared dresses carry the entire collection’s essence, and get adorned with alpine floral prints, oversized buttons and circle motifs.
While the alternation between circle motifs and striped patterns creates a dynamic futuristic contrast throughout the whole lineup, the art of layering, here to be seen through the many midi dresses worn over bell-bottom trousers, lessens the distances between the urban and the natural world, tempting us to just go out and embrace some outdoor activities. As usual, the accessory line mainly focuses on purses, letting the oversized buttons and other small details work as touches of light. Simplicity is the key indeed, when it comes to Sportmax!
Photos courtesy of Vogue
Video: Max Mara | Pre-Fall 2017 (monopolis) | Fashion Show
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